Advertising vs Word of Mouth

Hi Stephanie,

There are a number of free resources available to you in the CHI portal including graphics, logos, photos and PR guidelines. Also, upcoming and recorded Circle Up webinars that will be helpful on this topic. Hope to see you on May 1 as Shante Walker, Centering Pregnancy Coordinator at Grady Health Systems in Atlanta facilitates Recruitment, Engagement and Community Engagement.

Would be terrific to hear what others are doing!

This is a great topic for discussion.

Advertising can be an effective strategy to build name recognition and drive information seeking behaviors in healthcare consumers. Name recognition makes patients more receptive to your efforts to educate them about the value of Centering vs traditional care. For urban communities, I have long suspected that billboards and public transportation could be effective advertising media, though I have no empirical evidence to support this. If your clinic is part of a larger health system I suspect your marketing department has pretty good data on the relative success of various advertising media.

On the other hand, word-of-mouth excels in building trust. This can be from personal relationships, social media, or community resources including churches and faith-based groups or WIC. 

I think a well constructed campaign would include a combination of advertising and community outreach and support. Whichever strategies you employ, they should have clearly defined success measures, target goals, and processes for ensuring they are consistently implemented and monitored. 

Hi Paula Woodhouse !  When you are logged in to the portal, you will see a Resources box top right.  That's your goldmine  : )